THOWBY BLOGS

Discover thowby's spring and summer abaya collection for 2026, breathable crepe and linen abayas in whites, pastels, and colour-combo designs. Effortless modest fashion for warm days.

At thowby, color combo abayas are more than a trend, they're a philosophy. Explore how thoughtful contrasts and refined palettes create pieces that feel entirely your own.

thowby founder Houda shares how structure, faith, and delegation make self-care possible for women building businesses without burnout.

Eid Abaya Collection by thowby features exclusive limited-edition abayas crafted in luxurious fabrics, each piece designed in very limited numbers and never reproduced.

Ramadan ethics shape thowby’s journey, built at 53 on integrity, balance, faith, and quality, now growing across 28 countries with purpose.

Ramadan Abaya Collection designed for comfort, elegance, and everyday wear, featuring limited-edition abayas and jalabiyas with relaxed silhouettes, timeless colors, and effortless style for Ramadan and Eid.

2026’s Color of the Year reflects how women are choosing abayas that balance calm neutrals with confident color.

A rewards program that quietly thanks your trust, turning every thowby order into redeemable points that grow with you and your journey

Female entrepreneurs podcast celebrating real stories, community-driven values, and the journey that shaped thowby and Houda’s Majlis.

UAE National Day Abaya collection blends national colors, elegant motifs, and timeless design to celebrate heritage with year-round sophistication.

Breast Cancer Awareness Month at thowby blends fashion and awareness to celebrate courage, community, and sisterhood.

Wedding abaya perfection with thowby: silk, embroidery, and timeless designs for brides and guests to shine in style and elegance.

thowby’s top color picks for seasonal abayas gives you a timeless mix of rich mocha, jewel tones, and velvety dark shades.

Two-toned Abaya, Saya abaya, is being loved by women everywhere for its versatile style and comfort that fits every occasion.

Workplace abayas by thowby bring effortless style and ease to your workday with refined fabrics and timeless designs.

Dubai Festival City Mall is home to thowby’s Signature Boutique, unveiling a new aesthetic while staying true to its timeless values of crafting elegant, traditional abayas.

two-toned abayas by thowby that blend color, comfort, and contrast to elevate your style effortlessly.

Travel abayas by Thowby are breathable, low-maintenance, effortlessly elegant, and always in style, perfect if you're looking for the best abayas for travel.