Top Abaya Color Picks For The Season by thowby
As we move through seasons across the year, so do the colors in our wardrobes. We see this transition as an opportunity to explore palettes that feel both current and timeless. thowby’s top abaya color picks for this season bring together the richness of darker hues and the softness of earthy tones, creating a balance that speaks to women everywhere while also honoring the abaya.
In fashion, this time of year always brings with it an appetite for deeper tones. Think rich, grounding hues that reflect the world around us as days grow shorter and the air takes on the coolness of early winter. This year is no exception. The global fashion conversation right now is hooked onto earthy browns, jewel-inspired tones, and velvety darks that feel both classic and current.
For modest dressing, this palette is not just on-trend. It is timeless. While the fashion world now leans into mocha, brown, and jewel tones, modest wardrobes have long embraced them as staples, going back all the way to the silhouette of the classic black abaya that started it all.
At thowby, we always say that the abaya is more than a garment. It is a statement of self-expression. And just like every season, color plays a defining role in defining this identity. This fall, one of the most popular colors is Mocha Mousse, the shade declared Pantone’s Color of the Year for 2025.
This soft, grounded brown that instantly evokes warmth and sophistication has taken the fashion world by storm this year. Our luxurious Jamila Abaya and Alisha Abaya reflect this beauty. Their mocha-inspired tones strike the perfect balance: light enough to wear comfortably during the day, yet deep enough to carry the weight of any occasions when the sun goes down. It is a color that is synonymous with the modern woman — versatile, chic, and confident.
On this foundation, the top abaya color picks are of darker hues — deep blues, emerald greens, burgundies, and wine shades. They are statement colors but also enduring ones, the kind you can reach for year after year without going out of style. Abayas in these tones never feel bound to a single season; instead, they move gracefully with you, from everyday wear to special evenings, from the office to celebrations.
The Maitha Abaya and Ajuma Abaya capture the jewel-tone mood of the season. These are classic cuts that elevate even the simplest, plainest of abayas while their colors remind us why darker shades have remained beloved for generations. The burgundy of the Afifa Abaya is another stunner, borrowing the traditional elegance of dark abayas and putting a spin on it with a modern shade that fashion patrons love everywhere around the world.
As the weather cools, these dark fabrics in burgundy or emerald take on a cozy richness. Yet even in warmer regions, dark abayas remain effortlessly wearable, offering a clean, polished look that never feels out of place. The beauty lies in their versatility, working just as well for a casual outing as they do for an intimate dinner.
But colors do not work alone. Fabric plays just as important a role in defining how a shade comes to life. As the weather cools, velvet takes center stage. Few fabrics pair with darker tones as beautifully as velvet. A deep burgundy or emerald in velvet carries an intensity that is unmatched. Velvet abayas add an extra layer of sophistication to seasonal dressing.
At the same time, not every day calls for heavier fabrics. For transitional months, lighter options like nada or crepe allow these same colors to be worn with ease. A mocha in crepe will leave you feeling airy, while the same tone in velvet will feel regal. This versatility is why fabric choice is as important as the top abaya color choice; each combination tells a different story.
Texture, too, transforms how a color feels. Matte finishes in crepe lend a subtle softness to jewel tones, while the natural sheen of satin or velvet makes those same colors stand out. Together, they show the many sides of modest fashion, all within the same seasonal palette.
What makes this season particularly exciting is the intersection of trend and tradition. For abayas, these Abaya Color Picks feel less like fleeting trends and more like reminders that what is beautiful and functional endures. It is this timelessness that allows us at thowby to play with shades each season, presenting colors that feel both fresh and familiar.
Choosing an abaya should not be about just following color charts or seasonal forecasts. It should be about how a shade makes you feel when you slip it on, how it connects with your personal style, and how it supports you as you move through your day. This season, darker tones and earthy hues will give you all that and more to move through the cooler months with warmth and elegance.
Darker shades are also more practical in a lot of ways. For instance, they are more forgiving when it comes to care and wear, holding up well through repeated use over the years. Deeper tones are also more inclusive, when it comes to catering to a wider audience. While we at thowby believe that women should always wear colors motivated by choice, not by strict rules of color theory, there is no denying that deeper hues carry a universal appeal. They complement a wide range of skin tones and body types, creating an all-inclusive quality that lighter shades sometimes struggle to achieve.
Clients often share with us how a rich emerald adds sophistication to their look, while mocha tones bring a softness that keeps them grounded. With so many shades available, it becomes less about following a trend and more about finding a color that feels personal.
Explore thowby’s 2025 Abaya color picks today!
