Why thowby ثـوبـي?

More than an abaya. A reflection of heritage, individuality, and timeless style.

At thowby, every abaya begins with a respect for tradition and a desire to create something meaningful for the woman who wears it.

As an Emirati brand born in Dubai, we draw inspiration from the traditional cultural abaya and the heritage that surrounds it, reimagining its timeless elegance through contemporary design.

TRADITION MEETS CONTEMPORARY DESIGN

Our collections are rooted in the beauty and cultural identity of the abaya while embracing the individuality of the woman of today.

From timeless silhouettes to distinctive colors, embroidery, fabrics, and details, our designs bring together heritage and contemporary style in a way that feels unmistakably thowby.

CRAFTED WITH CARE

Every thowby abaya is thoughtfully designed in our atelier in Dubai with close attention to fabric, fit, finishing, and detail.

Quality craftsmanship is at the heart of what we create. Each piece is designed not simply to be worn, but to make a woman feel confident, graceful, and true to herself.

CREATED FOR INDIVIDUALITY

We believe there is no single way to wear an abaya. Our collections offer a considered variety of designs, colors, fabrics, and styles for different occasions and personal preferences, allowing every woman to find an abaya that feels like her own.

SERVICE WITH A PERSONAL TOUCH

Our clients are at the heart of thowby.

Whether you discover us online or visit one of our boutiques, we believe exceptional service should feel personal, thoughtful, and welcoming. We take pride in building lasting relationships with our clients and caring for every detail of their experience with us.

That commitment is reflected in the trust our clients have placed in thowby and in our 4.9-star Google rating.

From our house to your wardrobe, every thowby experience is guided by the same principles: quality, craftsmanship, respect, trust, and care.

thowby — your original ABAYA.