Born in Dubai, thowby reimagines abaya fashion through a seamless blend of traditional elegance and contemporary design.

Rooted in Emirati heritage, thowby has grown into one of the UAE’s leading abaya brands, renowned for its timeless silhouettes, exceptional craftsmanship, and unwavering commitment to quality. Every piece is thoughtfully designed to inspire confidence, empowerment, grace, and individuality in women from all walks of life.

At thowby, we believe that luxury should be accessible. Our premium abayas celebrate inclusivity, cultural pride, and the enduring beauty of modest fashion, allowing every woman to express her unique style with elegance and sophistication.