Born and based in Dubai, thowby has been reimagining the traditional abaya since 2017, bringing together the richness of Emirati heritage and the elegance of contemporary design.

Rooted in Gulf culture and inspired by the timeless essence of the abaya, thowby creates designs that honour tradition while embracing the woman of today. Every piece is thoughtfully designed with a commitment to quality, craftsmanship, grace, and individuality.

With a growing presence in the UAE and around the world, thowby’s vision is to become the world’s leading brand in traditional cultural abayas carrying the heritage of the Gulf abaya to women everywhere.