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Cozy Up In Style With thowby’s Fall/Winter Collection

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Posted on September 30 2024

Cozy Up In Style With thowby’s Fall/Winter Collection

 

As we move into the fall and winter seasons, the transition in fashion is set to become more evident. And at thowby, we embrace these seasonal changes with the same enthusiasm as our clients do. The shift towards colder weather — even in the UAE where temperatures largely remain mild — means that people naturally start gravitating towards warmer fabrics and darker, earthier tones. Likewise, these colors take center stage in our fall/winter collections.

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Salwana Abaya


Every year, I look forward to designing our winter collection. It is a chance to play with new ideas, to introduce different textures and colors, and to offer our clients something special that aligns with the change in weather. I love seeing how people respond to these seasonal shifts and how they incorporate new pieces into their wardrobes. It is this connection between what we create and how it is worn that makes the whole process so rewarding.

 

Tabarak Abaya

 

There is something about this time of year that brings out the beauty of deeper hues — navy blue, burgundy, dark green, and rich browns. Black, of course, remains a timeless classic. It is one of those colors that works all year round and across all occasions. Whether it is for formal events or everyday wear, a black abaya is always a sophisticated choice. 

 

Ghada Abaya


Our upcoming collections will focus on that palette, especially for our clients who like to focus on moodier tones that define the changing seasons. Earthy tones like brown and beige also come into play, and I love how these shades evoke a grounded, natural aesthetic that feels right for the cooler months, when people like to lean into a cozier vibe. 

 

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Tala Abaya

 

One thing I enjoy about creating our winter collections at thowby is how versatile these looks can be. With a focus on darker colors and richer fabrics, our clients have the chance to experiment with one-color outfits. They can pair matching abayas, under abayas, and shaylas — all of which are available at thowby — to create a cohesive, elegant look that is both stylish and comfortable. Our collection gives you endless possibilities to play around with combinations and find what you love! 

 

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When it comes to fabrics, fall and winter offer an exciting opportunity to switch things up. The cooler weather calls for warmer, thicker fabrics, but in the UAE, where the temperature does not drop too drastically, there is still room for lighter options.

 

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Talya Abaya

 

Velvet, for instance, is a luxurious choice for the colder months. Its texture is rich and adds a sense of opulence to any outfit. Linen is another favorite, and we offer different thicknesses to cater to the weather — lighter linens for warmer days and thicker ones for when the chill sets in.

 

Thelal Abaya

 

There is a certain charm in having a limited-edition piece, something you know is not going to be mass-produced. It adds a special touch when you wear something exclusive, knowing it was designed specifically for this season — especially for you. It makes the piece feel more personal, more connected to the time of year. 


Jacquard is one of my personal favorites when it comes to seasonal, limited-edition fabrics. I only source it during special times of the year. Our jacquard abayas are never plain — you will find subtle, light patterns that give the fabric an extra dimension.


Crushed fabric, crepe, and nada also make their appearances in our winter collection. Each fabric brings its own unique qualities to the table—nada is particularly beloved for its softness and flow, while crepe has that perfect balance of structure and flexibility. These fabrics do not just provide warmth; they also carry a certain elegance and grace that fits perfectly with thowby’s ethos of timeless, high-quality abayas.


We believe that an abaya should not only be fashionable but also functional. That is why our winter collections feature materials that keep you comfortable while still looking elegant. We are not just about aesthetics here — comfort is a big part of the equation, and we work hard to ensure that every piece feels as good as it looks.


What is wonderful about our fall and winter abayas is that they are versatile enough to wear throughout the year. While we do create limited-edition pieces for the colder months, many of our fabrics are suitable for the UAE’s mild winters and can easily transition into the warmer seasons. That is the beauty of living in a place with such a pleasant climate; you do not have to pack away your favorite pieces once winter is over. You can continue wearing them as the weather shifts, simply styling them differently depending on the season.


So, as we head into fall and winter, I am excited for you to explore thowby’s latest offerings. There is something in our collection for everyone. I hope these pieces bring warmth, comfort, and a touch of elegance to your wardrobe this season, just as they have brought me joy while creating them for you.


Explore our fall collection now! 

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