About thowby ثـوبـي
Founded in Dubai in 2017, thowby is an Emirati brand reimagining the traditional cultural abaya through timeless elegance and contemporary design.
Rooted in Emirati heritage, our collections celebrate the beauty and identity of the abaya while embracing the individuality of the woman who wears it. Every piece is thoughtfully designed in our atelier in Dubai with a commitment to quality, craftsmanship, grace, and individuality.
At thowby, we believe the abaya is more than a garment. It is an expression of confidence, a reflection of individuality, and a symbol of identity.
From our house in Dubai to women around the world, we continue to honor the traditions that inspire us while creating abayas for the woman of today.
OUR MISSION
Our mission is to empower women through timeless modest fashion.
We believe every woman should feel confident, graceful, and true to herself in what she wears. Through thoughtfully designed abayas, we celebrate individuality while honoring the cultural heritage and timeless elegance at the heart of the abaya.
Each thowby creation is designed to become part of a woman’s own expression — allowing her to embrace her personal style while carrying tradition forward with confidence.
OUR VISION
Our vision is to become the world’s leading brand in traditional cultural abayas.
From our home in Dubai, we aspire to bring the beauty, heritage, and timeless identity of the abaya to women around the world, while remaining true to the traditions and values that define thowby.
As we grow globally, our purpose remains unchanged — to preserve the cultural essence of the abaya while continuing to reimagine it for the woman of today.
OUR INSPIRATION
We carry the soul of Arabian heritage in every stitch, in every abaya, in every collection.
As an Emirati brand founded in Dubai, thowby is deeply inspired by the rich cultural heritage of our homeland and committed to preserving the beauty, identity, and traditions that have shaped us.
This heritage is what sets us apart in the ever-changing world of fashion, where trends come and go.
Rooted in the customs of our ancestors, our collections draw inspiration from the traditional abaya — simple, elegant, modest, and timeless — and reimagine it through contemporary design for the woman who wants to move forward without losing touch with the past.
OUR Values
At the heart of thowby is a commitment to quality craftsmanship and exceptional service. These principles have guided us from the beginning and continue to shape everything we do.
We believe in respect with integrity, trust with confidence, and care with a personal touch — values reflected in the way we design, craft, serve, and build lasting relationships with our clients.
From our traditions and culture to our team, our clients, and every abaya we create, we approach what we do with care and purpose.
Our clients are at the heart of thowby. We aim to create an experience that feels personal, thoughtful, and welcoming, with the same care we bring to every abaya we create.
