THOWBY BLOGS

Enjoy the readings of thowby blogs. Dive into a wealth of Insights and Knowledge

Onward and Upward: thowby’s Vision for 2024

Onward and Upward: thowby’s Vision for 2024

Vision 2024 isn’t just a calendar of ideas for us. It’s the layout of a grand plan that seeks to strengthen all aspects of business at thowby, across internal and external verticals.
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thowby abaya Highlights Of 2023

Highlights Of 2023: What We Launched, What You Loved

As the end of the year rolls around, we can’t help but turn back the pages on our calendar marked by the many milestones we crossed and be thrilled by the prospect of crossing so many more in the coming year. 
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The Bisht Abaya Collection by thowby

The Bisht Abaya Collection: Going Back To Our Roots

In our daily ambition to preserve ancestral traditions amid an ever-evolving cycle of changing fashions, we were inspired to introduce a new abaya collection that pays homage to our everlasting heritage and contemporary future. Proudly presenting: thowby’s fresh line of Bisht Abayas, for a touch of authentic style in your wardrobe. 
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Q&A With The Founder Of thowby

Q&A With The Founder Of thowby

I welcome you to this blog, a compilation of all your questions and my answers. Please feel free to ask me more questions and I will be more than happy to answer them for you. You can write to me on my social media platforms or reach out to me via my website. So let’s dive into the Q&A.
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The thowby tribute to the 52nd UAE Union Day

The thowby tribute to the 52nd UAE Union Day

In this special edition launch, two classic abayas, the Emarateia Abaya and Al Emarat Abaya are designed to give the wearer sophistication with a touch of significance. These Abayas are not just to be worn for the National Day but also for special occasions as a statement of pride.
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Celebrating my Sister, the face of thowby

Celebrating my Sister, the face of thowby

Rima, an entrepreneur with a business of her own, has been endlessly gracious in lending thowby her time as a brand model. The story behind it is one for the books — and hopefully one that will inspire business aspirants and dreamers from all walks of life to believe in the power of their potential.
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For The Love Of Blue: A New Abaya Collection Just For You

For The Love Of Blue: A New Abaya Collection Just For You

The significance of blue in our lives cannot be overstated. It is the color of the skies, the seas, the universe. It is everything that holds us together, breathes life into us, keeps us connected to this earth we share. Our blue abaya collection is dedicated to that vast universal understanding — but also to all the women who enjoy adorning themselves in this beautiful, infinite color.
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Customize Your Size: Abayas To Fit Your Style Perfectly

Customize Your Size: Abayas To Fit Your Style Perfectly

At thowby, customization is at the crux of each piece we create. In the deliberate omission of standard sizing charts that other brands in the industry follow, we strive to honor individuality above all and aim to customize your abaya according to your specific size, style, and taste. No more sitting at home with a measuring tape, stressing over trying to fit yourself into industry sizes by force, to buy abayas online that you like! 
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Living the Linen Life: High Comfort Abayas from thowby

Living the Linen Life: High Comfort Abayas from thowby

With a rich variety of colors and patterns blended into breathable fabric, we are striving to make fashion-forward comfort accessible to every woman in search of her style in a contemporary setting. This is for every woman who has an identity — or is building one.
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Two women wearing thowby abaya

Color Your Wardrobe: A Look At Thowby’s New Abaya Palette

Our fresh collection of colored abayas honors the freedom of choice that is a fundamental right of every woman. The right to dress up on her own terms. The right to go as bright or as dark. The right to personalize fashion that brings out her personality. The right to embrace her confidence. 
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barbie abaya by thowby

The Power of Pink Abayas: Finding the Barbie in Yourself

The world is painted pink right now in celebration of American director Greta Gerwig’s latest feature. The new Barbie film is an ode to womanhood, a dedication to each of our unique identities, a reminder of the many layers of femininity. It’s about so much… so much of what forms the very essence of thowby.
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golden Silk abaya range by thowby

The Silk Line: A celebration of love, grace, and elegance

we conceptualized our new silk abayas collection comprising an exclusive 23 pieces – each of which embodies a different style and character for women to choose from. Though the collection lays out a stunning variety, at the core of each silk abaya lies the same thowby essence: of premium quality, of rich sophistication, and of feminine grace.
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Payment Gateways (Tabby / Cashew)

Payment Gateways (Tabby / Cashew)

Keeping client satisfaction and safety priority, thowby gives you the option of multiple payment gateways, including Cashew and Tabby. Authorized purchases, easy budgeting, secure payments — these two top digital transaction systems guarantee a seamless customer experience every time.
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thowby's first ever abaya

Celebrating 6 Years of Elegant Excellence

SIX YEARS of making women feel their best everyday, giving modest fashion the platform it deserves, building a business that reflects the values of a traditional trade that focuses on trust, respect, and care for the client.
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Of Grace and Identity: The Empowering Growth of Modest Fashion

Of Grace and Identity: The Empowering Growth of Modest Fashion

But the movement for modest fashion is changing that, turning authentic and wholesome representation into a modern reality. It is telling women of all cultures, sizes, colours, backgrounds that they matter. Their choices are valuable and valid. They do not have to conform to white notions of style. 
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Fashion For All: thowby Is Leading Inclusivity For Plus-Size Bodies

Fashion For All: thowby Is Leading Inclusivity For Plus-Size Bodies

Our A-class customer care stands tall on the idea that wearing an abaya is an experience, and we strive every day to make this experience the best for you. We pride ourselves in tailoring for all sizes. It is what keeps our esteemed clientele returning to thowby. For women who shop at thowby, a standout feature is the bespoke customisation services we offer.
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Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe

Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe

Influencers today are really pushing the pedal on fashion experiments with modest attire. Popular digital content creator Nawal Sari, who creates elegant fusions of runway and modest fashion, puts it best when she says, “I find that if I have pieces that I feel modest in, I can rotate the pieces with new looks. I don't compromise my modesty for incoming trends and try my best to stay true to what makes me comfortable and confident.” 
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Modest can be modern: Breaking the stigma around traditional abayas

Modest can be modern: Breaking the stigma around traditional abayas

Folla Abaya by thowby   When we look at a woman dressed in attire that covers her head-...
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thowby - Our Classics Color Palette

thowby - Our Classics Color Palette

Colour is central to fashion. Enriching the senses, influencing moods, enhancing our emotions, defining personality - there is a significant amount of meaning behind the colours you wear. Fashion studies emphasise on colour being a chief factor in drawing a person to a dress. 

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thowby Bridal Couture: Look Your Best On Your Big Day

thowby Bridal Couture: Look Your Best On Your Big Day

A bride would want everything to be just perfect on her wedding day – the decor, the rituals, the culinary spread, the celebrations. All of these working in tandem with each other contribute towards making your big day truly big. The cherry on top of all these memories that will be created is the bridal couture. 
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