THOWBY BLOGS
Enjoy the readings of thowby blogs. Dive into a wealth of Insights and Knowledge
Posted on December 04 2023
In this special edition launch, two classic abayas, the Emarateia Abaya and Al Emarat Abaya are designed to give the wearer sophistication with a touch of significance. These Abayas are not just to be worn for the National Day but also for special occasions as a statement of pride.
Posted on November 29 2023
Rima, an entrepreneur with a business of her own, has been endlessly gracious in lending thowby her time as a brand model. The story behind it is one for the books — and hopefully one that will inspire business aspirants and dreamers from all walks of life to believe in the power of their potential.
Posted on September 30 2023
The significance of blue in our lives cannot be overstated. It is the color of the skies, the seas, the universe. It is everything that holds us together, breathes life into us, keeps us connected to this earth we share. Our blue abaya collection is dedicated to that vast universal understanding — but also to all the women who enjoy adorning themselves in this beautiful, infinite color.
Posted on September 28 2023
At thowby, customization is at the crux of each piece we create. In the deliberate omission of standard sizing charts that other brands in the industry follow, we strive to honor individuality above all and aim to customize your abaya according to your specific size, style, and taste. No more sitting at home with a measuring tape, stressing over trying to fit yourself into industry sizes by force, to buy abayas online that you like!
Posted on September 22 2023
With a rich variety of colors and patterns blended into breathable fabric, we are striving to make fashion-forward comfort accessible to every woman in search of her style in a contemporary setting. This is for every woman who has an identity — or is building one.
Posted on August 26 2023
Our fresh collection of colored abayas honors the freedom of choice that is a fundamental right of every woman. The right to dress up on her own terms. The right to go as bright or as dark. The right to personalize fashion that brings out her personality. The right to embrace her confidence.
Posted on July 30 2023
The world is painted pink right now in celebration of American director Greta Gerwig’s latest feature. The new Barbie film is an ode to womanhood, a dedication to each of our unique identities, a reminder of the many layers of femininity. It’s about so much… so much of what forms the very essence of thowby.
Posted on July 25 2023
we conceptualized our new silk abayas collection comprising an exclusive 23 pieces – each of which embodies a different style and character for women to choose from. Though the collection lays out a stunning variety, at the core of each silk abaya lies the same thowby essence: of premium quality, of rich sophistication, and of feminine grace.
Posted on July 07 2023
Keeping client satisfaction and safety priority, thowby gives you the option of multiple payment gateways, including Cashew and Tabby. Authorized purchases, easy budgeting, secure payments — these two top digital transaction systems guarantee a seamless customer experience every time.
Posted on July 02 2023
SIX YEARS of making women feel their best everyday, giving modest fashion the platform it deserves, building a business that reflects the values of a traditional trade that focuses on trust, respect, and care for the client.
Posted on June 06 2022
But the movement for modest fashion is changing that, turning authentic and wholesome representation into a modern reality. It is telling women of all cultures, sizes, colours, backgrounds that they matter. Their choices are valuable and valid. They do not have to conform to white notions of style.
Posted on June 06 2022
Our A-class customer care stands tall on the idea that wearing an abaya is an experience, and we strive every day to make this experience the best for you. We pride ourselves in tailoring for all sizes. It is what keeps our esteemed clientele returning to thowby. For women who shop at thowby, a standout feature is the bespoke customisation services we offer.
Posted on June 06 2022
Influencers today are really pushing the pedal on fashion experiments with modest attire. Popular digital content creator Nawal Sari, who creates elegant fusions of runway and modest fashion, puts it best when she says, “I find that if I have pieces that I feel modest in, I can rotate the pieces with new looks. I don't compromise my modesty for incoming trends and try my best to stay true to what makes me comfortable and confident.”
Posted on May 18 2022
Folla Abaya by thowby
When we look at a woman dressed in attire that covers her head-...
Posted on May 17 2022
Colour is central to fashion. Enriching the senses, influencing moods, enhancing our emotions, defining personality - there is a significant amount of meaning behind the colours you wear. Fashion studies emphasise on colour being a chief factor in drawing a person to a dress.
Posted on May 13 2022
A bride would want everything to be just perfect on her wedding day – the decor, the rituals, the culinary spread, the celebrations. All of these working in tandem with each other contribute towards making your big day truly big. The cherry on top of all these memories that will be created is the bridal couture.
Posted on May 13 2022
In a few short years – even as the pandemic raged on, mind you – thowby has made a mark on Dubai’s flourishing fashion scene and has been considered as one of the best online abaya shops in Dubai and the best Dubai abayas. You, our clientele, have come to know us for our exquisite abayas as much as for our top-end client service. With our fashion-forward approach towards modest clothing for contemporary times, we are dressing the modern woman.
Posted on May 07 2022
Fashion today has no singular definition. It can be whatever you want it to be. The general rule of thumb to follow is: if it boosts your confidence, you have found your style. And the multifunctional abaya is tailor-made for just that taste.
Posted on May 07 2022
How wonderful are weddings! People come together in a magnificent celebration of love, families meet and greet to have a gala time, showers of happiness are ever-flowing. Though the bride and groom are the star focus of the event, everybody taking part in a wedding brims with joy.
Posted on May 07 2022
It would then delight you to know that we recently got featured in the prestigious Gulf News! To talk background and business, the founder of thowby, Houda Abdulrahman sat with the paper for an interview, touching upon everything from funding to challenges.