THOWBY BLOGS

Enjoy the readings of thowby blogs. Dive into a wealth of Insights and Knowledge

Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe

Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe

Influencers today are really pushing the pedal on fashion experiments with modest attire. Popular digital content creator Nawal Sari, who creates elegant fusions of runway and modest fashion, puts it best when she says, “I find that if I have pieces that I feel modest in, I can rotate the pieces with new looks. I don't compromise my modesty for incoming trends and try my best to stay true to what makes me comfortable and confident.” 
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Modest can be modern: Breaking the stigma around traditional abayas

Modest can be modern: Breaking the stigma around traditional abayas

Folla Abaya by thowby   When we look at a woman dressed in attire that covers her head-...
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thowby - Our Classics Color Palette

thowby - Our Classics Color Palette

Colour is central to fashion. Enriching the senses, influencing moods, enhancing our emotions, defining personality - there is a significant amount of meaning behind the colours you wear. Fashion studies emphasise on colour being a chief factor in drawing a person to a dress. 

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thowby Bridal Couture: Look Your Best On Your Big Day

thowby Bridal Couture: Look Your Best On Your Big Day

A bride would want everything to be just perfect on her wedding day – the decor, the rituals, the culinary spread, the celebrations. All of these working in tandem with each other contribute towards making your big day truly big. The cherry on top of all these memories that will be created is the bridal couture. 
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The Atelier: Come visit us where the magic happens

The Atelier: Come visit us where the magic happens

In a few short years – even as the pandemic raged on, mind you – thowby has made a mark on Dubai’s flourishing fashion scene and has been considered as one of the best online abaya shops in Dubai and the best Dubai abayas. You, our clientele, have come to know us for our exquisite abayas as much as for our top-end client service. With our fashion-forward approach towards modest clothing for contemporary times, we are dressing the modern woman. 
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1 Abaya, 5 Styles: Versed in the Versatile

1 Abaya, 5 Styles: Versed in the Versatile

Fashion today has no singular definition. It can be whatever you want it to be. The general rule of thumb to follow is: if it boosts your confidence, you have found your style. And the multifunctional abaya is tailor-made for just that taste. 

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Attending A Wedding? Choose From Our Catalogue To Look Your Best

Attending A Wedding? Choose From Our Catalogue To Look Your Best

How wonderful are weddings! People come together in a magnificent celebration of love, families meet and greet to have a gala time, showers of happiness are ever-flowing. Though the bride and groom are the star focus of the event, everybody taking part in a wedding brims with joy. 
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We got featured in the Gulf News!

We got featured in the Gulf News!

It would then delight you to know that we recently got featured in the prestigious Gulf News! To talk background and business, the founder of thowby,  Houda Abdulrahman sat with the paper for an interview, touching upon everything from funding to challenges.
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UAE Times shares the thowby story

UAE Times shares the thowby story

    At thowby, we’re all about impact – whether it relates to carving a new route of fa...
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EID Mubarak from thowby

EID Mubarak from thowby

    A month of fasting, feasting and festivity. A month of hope – ‘amal.’ All through A...
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Trendsetting Modest Wear By thowby

Trendsetting Modest Wear By thowby

It is the promise of contemporary vision and classy clothing that is making so many women from different backgrounds, ethnicities, religions and cultures pick modest outfits like abaya and kaftans today. A full-length gown, if done well, can be the standout item in your wardrobe. 
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thowby’s Core Values of Client Care

thowby’s Core Values of Client Care

For us at thowby, the client is royalty. Every abaya is crafted with attention to the fashion needs and everyday comfort of each valuable customer. That core value of keeping the client above all is consistent throughout the thowby experience. 
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Al Amal: The Ramadan Collection 2022

Al Amal: The Ramadan Collection 2022

Guided by the optimism of a new year and fresh beginnings, thowby’s upcoming designs for Ramadan seek to inspire customers to reconnect with joy. The festive collection will offer a feast of choices for women to look their elegant best every day of the month. Abaya selections will include a wide range, from classic black robes with delicate embroidery to statement colour blocked pieces.

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Al hosn event abu dhabi

thowby At Winter Al Hosn Festival - Abu Dhabi

Al Hosn is organised by the Department of Culture and Tourism - Abu Dhabi. Stunning exhibitions, shopping stalls, music and food, fashion and art - mark your calendars for all this and more, as a wonderful cultural medley awaits to be witnessed. 
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Beautiful Abaya 2022

Onwards and Upwards: Agenda for 2022

With hope, ambition and a desire to revolutionise inclusive fashion, thowby is looking at an active year of modern style ahead. With you and for you. 
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Join our affiliate partnership program

Join our affiliate partnership program

Would you like to join a community that celebrates elegant fashion and empowers you at the same time? thowby is the place for you. We welcome you with extended arms into our affiliate partnership program! thowby is redefining diversity, one graceful abaya at a time.
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How to care for your abaya and give it a long-life

How to care for your abaya and give it a long-life

From embroidered jacket designs to delicate satin robes to gowns studded with Swarovski crystal, the range of abayas we at thowby offer are abundant. Knowing how to wash, store and look after your abaya properly is key to maintaining its quality and enhancing its lifespan.
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Under Abaya Dress: A Graceful Wardrobe Essential 

Under Abaya Dress: A Graceful Wardrobe Essential 

With women across the world, from different cultures and walks of life, leaning towards the modest abaya as a convenient clothing choice, the under abaya dress becomes an essential wardrobe item. 
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A thowby Success Story With MOTN Festival 2021 - Abu Dhabi 

A thowby Success Story With MOTN Festival 2021 - Abu Dhabi 

A festival launched in 2016 to honor the legacy of HH Sheikha Fatima bint Mubarak, the Chairwoman of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood
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The Perfect Modest Gift For Your Loved One From thowby

The Perfect Modest Gift For Your Loved One From thowby

If you’re here hopping tabs to figure out what to gift your loved one who is a modest fashion enthusiast, you’ve clicked on the right page. This is the thowby gift guide for your loved ones.
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