From The UAE To The World: How thowby Abayas Connect Cultures And Celebrations Globally
thowby may be based in the UAE but it has traveled far and wide — touching lives, settling into wardrobes, and becoming part of special moments around the world. From weddings in London to bustling workdays in Singapore, from ceremonies in the United States to vibrant festival celebrations in Malaysia, thowby abayas have become trusted companions to people looking for a unique blend of traditional heritage, simple elegance, and modern sophistication — all in one attire.
For over 6 years, our journey at thowby has aligned with yours and the journeys of thousands of other people we have crossed paths with. And just like that – with the power of abayas – we instantly became family.
The spread of thowby has facilitated a growing global community, united by a shared love for the beauty and timelessness of the abaya. Through each order, we are not only reaching more people but also connecting diverse cultures, making our abayas a part of lives across borders and traditions.
Our commitment to smooth and timely worldwide shipping and efficient delivery options has made it a breeze for thowby abayas to reach doorsteps across countries and continents. Orders are typically processed within 2-3 business days, with delivery times ranging from 1-3 days within the UAE and approximately 3-5 days internationally. Each abaya is carefully packaged to protect its quality, allowing our clients to experience UAE elegance wherever they are in the world. Get more info about our delivery and shipping here.
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Weddings are always special chapters in the thowby story. Our abayas have graced weddings from London to Sydney, creating timeless elegance for brides, mothers, sisters, and friends. I remember a bride from the UK with whom we shared a particularly touching moment. She reached out to thowby, dreaming of a soft, luxurious abaya that could double as her wedding attire — a piece that was both traditional and comfortable. Together, we found the perfect silk design, and her heartfelt joy upon receiving it was a beautiful reminder of how meaningful our work can be.
Another memorable experience involved a mother from Singapore seeking an abaya for her son’s wedding. She was looking for something that balanced elegance with cultural respect and reached out to us for guidance. After discussing her vision and needs, we suggested several designs, and she chose one that perfectly resonated with her style and the occasion.
Stories like these are at the heart of thowby’s mission — to create garments that enhance these special, meaningful moments for families around the world.
Ceremonies of all kinds allow thowby abayas to shine, whether at religious gatherings, cultural festivities, or intimate family celebrations. For clients who are far from home, these ceremonial abayas offer more than elegance; they are a connection to heritage, a touchstone of tradition that transcends distance. Each design is crafted with care, honoring the diverse customs and values they represent, and creating garments that clients hold close to their hearts. These abayas become cherished pieces, embodying memories of meaningful celebrations and preserving a link to their roots and identity, no matter where life takes them.
From Diwali in India to Eid gatherings in Malaysia — our festive abayas, available in rich greens, deep reds, and warm ochres, embody the energy and spirit of these celebrations and have become staples for clients in countries where
thowby abayas are crafted for versatility, seamlessly fitting into the lives of women worldwide. In metropolises like New York, Hong Kong, and Dubai, our abayas have become daily essentials for the modern professional, blending elegance with practicality. Tailored for comfort and style, these abayas are made from breathable, high-quality fabrics, offering all-day comfort without sacrificing sophistication. Linens, silks, velvets — you name it!
Having once been a corporate professional myself, I have made sure to infuse my abaya brand with a unique understanding of the kinds of attire working women need and want, to appropriately blend into diverse business environments. Our abayas perfectly balance sophistication and comfort, empowering women to express their cultural identity confidently in any setting.
I remember a client from Canada who described her struggle to find an abaya suitable for her professional environment. Upon discovering thowby, she felt both understood and empowered, finally able to wear an abaya that honored her heritage while allowing her to step confidently into boardrooms, client meetings, and even casual gatherings after work.
Graduations, another significant milestone, are also celebrations we have been honored to see thowby abayas become a cherished part of. Since our abayas can be tailored to professional looks, they can complement academic dress codes seamlessly. One memorable order came from a family who requested matching abayas in their university’s colors for their daughter’s graduation ceremony. The mother later shared with us how special it was to witness her daughter’s big moment in attire that was not only beautiful but also a reflection of their heritage.
Gift-giving is another cherished tradition that thowby is honored to be a part of. We have helped many clients find the perfect abaya to surprise their loved ones, each gift carrying a beautiful, personal story.
To cite one particularly heartwarming example: We had a gentleman reach out to us, to surprise his wife with a thowby abaya. Since he did not have her exact measurements, he entrusted us to guide him in selecting a size that would work well. Ever committed to the core values of client care that guide our work, we carefully estimated and refined the choice, creating a piece that would capture her style and spirit. When she received it, she was delighted not just with the fit but the thoughtfulness behind it.
These meaningful touches make each piece so much more than an abaya — it becomes a lasting symbol of care, heritage, and connection.
thowby abayas are suited to various climates, from the warm sands of the Middle East to Europe’s coastal breezes, and as such, make for trusted travel companions. From the bustling souks of Marrakech to the scenic landscapes of Italy, thowby abayas have traveled the world in all their lightweight, elegant glory.
A client from Germany shared how her Thowby abaya felt perfect in Morocco’s deserts and vibrant city markets. Another from Australia found her abaya ideal for her vacation, effortlessly stylish for exploring new cities or dining out. Seeing our designs accompany clients on their journeys is incredibly rewarding and inspires us to continue creating versatile, stylish pieces for any adventure.
Often we have international clients stopping by thowby on their first visit to the UAE, seeking out abayas they can wear to feel one with our heritage and mingle deeper with our culture. thowby abayas make for perfect aesthetic and respectful attire choices especially during visits to iconic sites such as the Sheikh Zayed Grand Mosque, Dubai’s bustling souks, and the picturesque desert on safari tours. These customized abayas are tailored well for outdoor activities, their lightweight make offering comfort and agility during travel adventures. We have received glowing feedback from travelers who captured unforgettable moments in our abayas — whether while marveling at museum exhibits or posing against the golden dunes, becoming an integral part of their travel stories.
It is always heartening to see our abayas crossing geographical and cultural borders, building connections that transcend tradition and time. Each abaya represents a bond: bridging UAE heritage with a global community that values elegance, beauty, and the timeless essence of the abaya.
As thowby grows, we hope wearing our abayas brings comfort, pride, and a sense of connection to a shared heritage — wherever you are and whatever the occasion, be it a wedding, a workday, a festival, a travel exploration, or just a regular day in your life.
Thank you for being a part of this journey! Keep shopping with us!
