Celebrating UAE’s Landscape Through thowby Abayas
The landscape of the UAE is a true marvel—vast desert plains, majestic dunes, rich green patches of vegetation, and the deep ochres and reds of its natural geography. I have always been in awe of it all. And since the day I began conceptualizing the idea of thowby, I was sure I wanted to draw inspiration from it, ensuring that every design carries the essence of this remarkable nation and its heritage.
At thowby, every abaya is a tribute to the beauty of the UAE. Our approach is simple: we blend the cultural richness of the UAE with modern style, without ever compromising on the core design principles that define us. Tradition is sacred at thowby and, while we may experiment with contemporary trends, we never let it overshadow the authenticity of our designs.
Our work begins every day with the reminder that thowby abayas — to us and to our clients — are statements of cultural heritage. This heritage covers the breadth of everything that sets UAE apart on the global map: from timeless traditions to the breathtaking topography.
Our love and respect for this great country exists in every stitch and every fold of a thowby abaya. Our catalog reflects the earthy, calming tones of the ochre desert dunes, celebrates the subtle beauty of the golden sands, and speaks to the magic of the vast skies. The shades of green in our collections come from the unique tones of UAE’s lush vegetation, while the rich reds are inspired by the hues of dried dates, and the deep blues take after the ethereal waters of the Arabian Gulf.
These natural tones have a timeless quality. Just like thowby abayas, the colors of nature are not fleeting trends; they are classic shades that connect us to the earth and to tradition that goes back centuries. Our abayas embody the elegance of the desert, the majesty of the mountains, and the serenity of the UAE's coastal beauty. This connection to nature is what keeps our designs rooted in tradition while still being relevant in today’s fashion world.
That is not to say that thowby does not also favor bold, trendy colors. We also embrace the vibrancy and energy of modern fashion – from deep blues and rich purples to brighter, trendier shades, our collections offer something for every woman, no matter her style. What we have is a versatile palette that stays true to our heritage, while also giving clients the freedom to express their individuality through the colors that bring out their best selves.
Another more direct way in which nature influences thowby abayas is the assortment of fabrics we use. The UAE’s warm temperatures and breezy evenings require fabrics that are lightweight, breathable, and comfortable, but still luxurious enough to reflect the elegance of our designs and, to that end, we are very mindful about selecting the fabrics of our abayas. From crepes to linens and nada fabrics, every material is specifically chosen for its ability to flow and breathe in and with the UAE’s climate.
This country’s history and landscape are integral to who we are as thowby, and they play a significant role in shaping the timeless elegance of our abayas.
Being a UAE-based business, we wear this badge with pride and nothing excites us more than to be a part of the thriving fashion scene here. We embrace the history and values that define us as a UAE-based brand, but we also look to the future, finding ways to bring contemporary flair into our designs without losing the essence of tradition. Our abayas reflect this balance.
I strongly believe that staying true to your roots doesn’t mean standing still—rather, it means evolving while keeping your foundation intact. At thowby, our designs don’t just aim to follow trends; they are about lasting beauty — pieces that you can wear today, tomorrow, or years from now, and still feel connected to their essence… just like humans have always connected to nature. It is a bond that goes beyond and deeper than changing seasons; it is a bond that is here to stay.
Our abayas are not just wardrobe pieces; they are investments in quality, tradition, and self-expression. It gives us immense joy when clients tell us they feel proud wearing a thowby abaya, knowing that they are wearing a piece of the UAE’s history and its natural beauty. And as thowby continues to evolve, I assure you that we will always carry the spirit of the UAE with us, blending tradition and innovation, nature and style, to create abayas that tell a story… your story.
Shop our nature-inspired abaya collections today!
