thowby’s Vision for 2025: Unveiling A New Chapter for Modest Elegance
As we get ready to step into 2025, thowby stands at an exciting crossroads — one defined by growth, purpose, and a steady commitment to excellence.
Over the past 7 years, we have cultivated a brand that is deeply rooted in tradition while embracing the evolving needs of modern women. From our humble beginnings with one signature abaya to becoming a recognized name in modest fashion around the world — our journey has been characterized by passion, perseverance, and purpose.
We did and achieved a lot this past year — here are our highlights from 2024! Now, as we look toward the future, our vision for 2025 is clear: to take everything we have achieved and elevate it to the next level.
At the heart of our strategy for the upcoming business year is renewed attention to branding and marketing — particularly with a local focus. Dubai has always been thowby’s home, and the local community has been instrumental in our success. We have built a loyal clientele who appreciate not only the quality of our designs but also the deep connections we have nurtured with them.
In 2025, we aim to deepen these relationships further, offering more exclusive client services that celebrate the trust and loyalty our customers have shown us. Whether it is personalized shopping experiences, bespoke designs, or intimate events — our loyal clients will always remain at the core of our brand values.
But growth is a dual effort, and while we deeply cherish our existing clientele, we are just as excited to expand our base and meet new people who are yet to discover the elegance and versatility of thowby abayas.
Going forward, our commitment to enhance our market presence through a variety of channels will be much stronger. From introducing a loyalty and rewards program to organizing more events and participating in high-profile exhibitions — every initiative will be designed to invite more women into the thowby community. These efforts will not only strengthen our local foothold but also make our brand more accessible and inviting for those who seek timeless modest fashion.
Our dedication to growth will, of course, not end locally. While we work to expand and solidify our presence in the UAE, we are also laying the groundwork for even greater global expansion. The world has seen glimpses of thowby through our online presence and word-of-mouth from satisfied clients. But in 2025, we plan to ensure that thowby’s name resonates far beyond borders.
The same principles that have defined our brand — impeccable craftsmanship, timeless designs, and a client-first approach — will guide us as we carefully explore new markets and share our vision of modest fashion with the world.
Our vision for 2025 is not just about numbers or reaching new markets; it is about amplifying the essence of thowby. Every decision we make is rooted in the values that brought us here: a celebration of modesty, simplicity, tradition, and the modern woman’s ever-changing needs.
This past year, we were reminded of this philosophy that drives us, with thowby’s My First Abaya series, which celebrated the emotional journeys of our clients and reinforced the connections that our designs create. Similarly, the various limited-edition collections we launched throughout 2024 demonstrated how thowby can adapt and innovate while staying true to its core principles. And with the opening of our new boutique at Al Hanaa Center, we redefined what it means to connect with our clients. This space has already become a shopping paradise for women in search of modern modest fashion, offering an experience that is both personal and convenient. In 2025, we will continue to expand these offerings, blending the timeless with the contemporary to ensure there is something for every woman.
Our commitment to excellence has always extended beyond design; it has also been about the experience we offer. As we move forward, we plan to build on this foundation, enhancing every touchpoint of the thowby experience. From the moment a client steps into our boutique or browses our website to the instant they wear one of our abayas — we will strive to make sure every interaction reflects the care and thought that go into our designs.
2025 will also be the year where we aim to strengthen our general presence in the fashion industry. Participating in exhibitions and hosting more events will not only allow us to showcase our designs but also to connect with like-minded individuals and brands that share our vision. These platforms are opportunities to grow our clientele, inspire collaborations, and solidify thowby’s position as a leader in the modest fashion industry.
Looking ahead, our 2025 journey will be driven by intentionality and purpose. While our current presence is strong, we are determined to make it even stronger — locally and globally. We will continue to honor our roots, uphold the values that define us, and embrace innovation to meet the ever-evolving needs of our clients. It is all about our promise to provide elegance, quality, and connection to every woman who comes looking for thowby.
Exciting new projects and initiatives are on the horizon for 2025. As we chart this new chapter, we are filled with gratitude for the support and love of our clients. It is your belief in thowby that inspires us to dream bigger and do better. Together, we will make 2025 a year of milestones, memories, and growth that reflects the very best of what thowby stands for!
