Mocha Mousse Abayas: Celebrating Modest Elegance With The 2025 Color Of The Year

Colors have the power to tell stories, evoke memories, and inspire new beginnings. As we step into 2025, one color rises above the rest to inspire and connect us: Mocha Mousse. 

Imagine a color that feels like home: cozy, familiar, and yet undeniably refined. Mocha Mousse achieves this delicate balance, bridging the natural and the modern. As neutral tones continue to dominate fashion, this soft brown hue stands out for its understated elegance, earthy warmth, and sophisticated luxury — much like thowby.

Each year, the Pantone Color Institute selects a shade that captures the collective mood and aspirations of the time. For 2025, Mocha Mousse has taken center stage, marking the first time a soft brown hue has been chosen in 25 years. This rich, warm brown embodies a return to authenticity and a desire for comfort amidst the complexities of modern life, standing as a symbol of quiet strength — qualities that align beautifully with thowby’s ethos.

For us, this versatile hue is more than just a color trend — it is a design philosophy that shines through wonderfully in thowby’s abaya collections. Mocha Mousse finds a perfect home in our creations, enhancing their elegance across a variety of fabrics and silhouettes.

Across our collections, Mocha Mousse abayas and related shades also represent our trademark fusion of tradition and modernity. They highlight the beauty of modest fashion, offering designs that feel relevant yet timeless. Whether worn for a professional setting, a casual outing, or a special event, our Mocha Mousse-inspired abayas embody effortless grace while maintaining the essence of modesty. Brown shades, with their warm neutrality, flatter a variety of skin tones and pair seamlessly with both bold and minimalist accessories, making it a go-to choice for our clients.

Made from luxurious silk, the Taranum Abaya embodies sophistication. Its rich brown tone echoes the essence of Mocha Mousse, making it a statement piece for formal occasions. The Ghada Abaya in linen, meanwhile, is for those seeking comfort with a touch of style, just as appropriate for a casual day out as it is for office workdays. The linen Maha Abaya is another unique creation, with its two-toned drapes of brown and white. Our velvet Nawara Abaya also captures the opulence of this brown color palette just as well, perfect for evenings when you want to leave a lasting impression. 

“It’s about reframing experiences, understanding the importance of little pleasures and living in the moment,” Laurie Pressman, Vice President of the Pantone Color Institute, told Vogue. “It could be a sweet treat, a nature walk—the whole idea is about personal comfort and indulgence; but they don’t have to be just about yourself. It’s also something that you can gift and share with others.” 

Since thowby began, these values have been at the core of our brand philosophy. For 7 years, we have committed ourselves to crafting pieces that can connect across borders, religions, ethnicities, and cultures to bring out women’s best confident selves. Our foundation as torchbearers of modest fashion lies on the belief that fashion should be comfortable, simple, and personal — all of which Mocha Mousse beautifully encapsulates. And of course, gifting options have always been aplenty at thowby — because we believe in celebrating joy by sharing it!  

At thowby, we see Mocha Mousse as a statement of values, inviting us to slow down, connect with what truly matters, and celebrate the beauty of simplicity. 

As we weave Mocha Mousse into our collections, we are reminded of the deep connection between design and emotion. Each abaya tells a story, not just of fabric and color but of confidence, comfort, and elegance. It is not merely about following a trend; it is about embracing a color that speaks to the heart of who we are and what we stand for. This shade represents a bridge between the past and the future, honoring our heritage while looking forward to new possibilities. 

In a world that often feels fast-paced and disconnected, embracing colors that ground us can provide a sense of balance and well-being. In 2025, we invite our clients to explore this connection with thowby and themselves, discovering the endless possibilities of a color that is as versatile as it is meaningful. Shop our abaya collections today!