The Mervana Abaya: thowby’s Bestselling Velvet Abaya To Elevate Your Sophistication

Some abayas are more than just clothing — they embody a feeling, a presence, an effortless elegance that lingers long after you have left the room. thowby’s Mervana Abaya is one such piece, captivating with its deep burgundy hues, luxurious velvet texture, and a silhouette that will make you feel your confident best. 

As part of our Bestseller Abaya Series, where we highlight one standout design each month, we are excited to begin 2025 with the Mervana Abaya — a winter masterpiece that blends warmth, sophistication, and timeless beauty.

Winter fashion calls for richness — in both texture and color. The Mervana Abaya delivers on both fronts, offering a lavish velvet fabric that not only adds warmth but also brings an air of quiet luxury. The deep burgundy shades, carefully complementing the design, give it an effortlessly regal appeal, making it a must-have for the season. 

Clients have fallen in love with how this abaya makes them feel — elegant, poised, and endlessly sophisticated. Whether worn at a formal gathering or a casual evening outing, the Mervana Abaya stands out for its refined simplicity and undeniable presence.

A Burgundy Abaya For Women Who Want To Make A Statement

This season, deep warm hues are taking center stage in fashion, and the Mervana Abaya beautifully aligns with this trend. Burgundy is a color of confidence, sophistication, and quiet strength — a striking yet versatile shade that complements various skin tones and occasions. The shade feels bold yet classic, making it perfect for those who love to stand out in a refined way. 

The rise of earthy, grounding tones in 2025, including Pantone’s Mocha Mousse, reflects a shift toward colors that bring warmth and stability. The rich burgundy of Mervana fits seamlessly within this palette, offering a slightly bolder take while still embracing the same sense of timeless elegance.  

More than just its striking color, the velvet fabric of the Mervana Abaya is what makes it truly special. Velvet has long been associated with luxury, and in this piece, it enhances both warmth and texture, making it ideal for the cooler months. The abaya’s flowing silhouette ensures graceful movement, while the included matching shayla completes the look with effortless coordination. (You can also buy the Mervana Abaya as a set, complete with the shayla and under abaya dress.) 

The structured yet soft drape of this design makes it flattering on all body types, offering both coverage and comfort. And the flared bell sleeves add an oomph factor that will leave people showering you with compliments! 

Tips To Style The Mervana Abaya

Our February bestseller abaya is as versatile as it is stunning. Here are some thowby insider tips to style it: 

• Pair it with neutral-toned heels and minimal gold jewelry for a refined, polished look.

• Complement the burgundy hues with deep red or jewel-toned accessories for a striking monochrome ensemble. 

• Let the abaya take center stage by keeping your styling minimal — classic black heels and a structured handbag are all you need.

Women everywhere have shown a lot of love to thowby’s Mervana Abaya — and it is easy to see why. There is something undeniably special about slipping into an outfit that instantly makes you feel self-assured. Maybe it is the way the plush velvet fabric catches the light, adding just the right touch of drama, or how the deep burgundy hue feels both bold and effortlessly wearable — the Mervana Abaya is the kind of outfit that makes getting dressed in the winter months exciting, where warmth meets high fashion without compromise. Whether you are layering it over a chic evening ensemble or letting it be the star of a minimal, everyday look — the Mervana Abaya adapts to your style easily. 

As we continue our Bestseller Abaya Series, we look forward to sharing more pieces that resonate with your personal style every month. In the meantime, stay stylish, keep shopping! :)