Embroidery Abaya Collection by thowby

There is something about Embroidery abaya that never goes unnoticed. Maybe it is the time it takes. Maybe it is the detail. Or maybe it is the quiet confidence of knowing something was made with care — not rushed, not mass-produced, but made with consideration.
At thowby, that care is something we never compromise on — especially with our embroidered abayas. Because we believe that some pieces do not need an occasion. They are the occasion. They bring a sense of presence the moment you put them on, and stay with you in how they make you feel. This embroidery abaya collection is built around that idea.

Each embroidered abaya is designed to add something more to your wardrobe — a layer of depth, a touch of elegance, a quiet nod to craftsmanship that enhances without overwhelming. Beyond style, what ties these pieces together is the sense of intention. The embroidery abaya collection is not there for show — it is there for story. It adds character to each abaya while keeping the design wearable and refined.
Sometimes, elegance just needs a finely placed motif near the sleeve. Or a clean line of threadwork that runs quietly across the hem. Embroidery is a way of adding depth without distraction. A way of elevating a look without making it feel overly styled. It gives our clients something special to wear, but also something they can feel — a sense of effort, of heritage, of artistry.

Just like no two women are the same, no two pieces in this embroidery abaya collection are the same. There is no one “type” of embroidery in this drop — and that is intentional from our end. Some abayas, like the Natalie, use geometry and sharp detailing to create a structured effect, adorned with intricate hand embroidery and sparkling Austrian crystals. Others, like the Sabah Abaya, lean into a softer, more organic flow — with delicate threadwork and subtle textures that feel effortless and timeless.
You will feel that balance in the Saira Abaya, one of our most versatile pieces. With soft embroidery along the sleeves and a clean, relaxed drape, it is the kind of abaya that adds polish without feeling too dressed. The Ivana Abaya, on the other hand, is ideal for evening occasions — its subtle detailing against a bright fuchsia background brings just the right pop of contrast for evenings when you want a little more glow.
Of course, the fabric matters just as much. We have chosen materials that allow the embroidery to sit naturally — never too stiff, never weighing down the garment. These abayas are light enough for everyday wear, but refined enough for moments that matter. Whether it is our classic crepe, soft linens, or blended textures, each fabric was chosen because it works with the embroidery, not against it.
Each piece also comes with a matching shayla, which makes styling seamless — but we love seeing how our clients make it their own. Some pair their abayas with flats and clean accessories for work, others bring out statement bags or heels for evening wear. And then there are women who wear these pieces simply because they feel good in them.
We have always said that an abaya should never wear you. It should move with you, make space for you, and make you feel like the best version of yourself — not a dressed-up version, just a more comfortable one. And that is why we are always so proud of how this embroidery abaya collection has turned out.
This embroidery abaya collection is not about trends. It is about finding a kind of balance — between design and wearability, beauty and comfort, elegance and ease. And that is why embroidery works so well here. It adds meaning without taking over.
So whether you are looking for something to wear to a special dinner, a milestone moment, or just want to feel elevated in your everyday life, the embroidery collection offers something you will want to come back to again and again.
Over the years, we have had the chance to hear from so many women about what embroidery means to them. For some, it is a connection to their heritage. For others, it is just the feeling of being a little more dressed. But almost always, it comes back to this: that something handmade, something considered, feels more personal. And that is exactly how we want this collection to feel. Made specially for you.
Because at the end of the day, the pieces we keep reaching for — the ones we love most — are not always the boldest. They are the ones that feel right. That look beautiful, but let you be the standout beauty. And that is what thowby’s embroidered abaya collection is all about.
Explore our exquisite embroidery abaya collection today!