THOWBY BLOGS

For The Love Of Blue: A New Abaya Collection Just For You

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Posted on September 30 2023

For The Love Of Blue: A New Abaya Collection Just For You

The significance of blue in our lives cannot be overstated. It is the color of the skies, the seas, the universe. It is everything that holds us together, breathes life into us, keeps us connected to this earth we share. Our blue abaya collection is dedicated to that vast universal understanding — but also to all the women who enjoy adorning themselves in this beautiful, infinite color.

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Customize Your Size: Abayas To Fit Your Style Perfectly

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Posted on September 28 2023

Customize Your Size: Abayas To Fit Your Style Perfectly

At thowby, customization is at the crux of each piece we create. In the deliberate omission of standard sizing charts that other brands in the industry follow, we strive to honor individuality above all and aim to customize your abaya according to your specific size, style, and taste. No more sitting at home with a measuring tape, stressing over trying to fit yourself into industry sizes by force, to buy abayas online that you like!

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Living the Linen Life: High Comfort Abayas from thowby

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Posted on September 22 2023

Living the Linen Life: High Comfort Abayas from thowby

With a rich variety of colors and patterns blended into breathable fabric, we are striving to make fashion-forward comfort accessible to every woman in search of her style in a contemporary setting. This is for every woman who has an identity — or is building one.

Color Your Wardrobe: A Look At Thowby’s New Abaya Palette

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Posted on August 26 2023

Our fresh collection of colored abayas honors the freedom of choice that is a fundamental right of every woman. The right to dress up on her own terms. The right to go as bright or as dark. The right to personalize fashion that brings out her personality. The right to embrace her confidence.

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The Power of Pink Abayas: Finding the Barbie in Yourself

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Posted on July 30 2023

The world is painted pink right now in celebration of American director Greta Gerwig’s latest feature. The new Barbie film is an ode to womanhood, a dedication to each of our unique identities, a reminder of the many layers of femininity. It’s about so much… so much of what forms the very essence of thowby.

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The Silk Line: A celebration of love, grace, and elegance

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Posted on July 25 2023

we conceptualized our new silk abayas collection comprising an exclusive 23 pieces – each of which embodies a different style and character for women to choose from. Though the collection lays out a stunning variety, at the core of each silk abaya lies the same thowby essence: of premium quality, of rich sophistication, and of feminine grace.

Payment Gateways (Tabby / Cashew)

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Posted on July 07 2023

Keeping client satisfaction and safety priority, thowby gives you the option of multiple payment gateways, including Cashew and Tabby. Authorized purchases, easy budgeting, secure payments — these two top digital transaction systems guarantee a seamless customer experience every time.

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Celebrating 6 Years of Elegant Excellence

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Posted on July 02 2023

SIX YEARS of making women feel their best everyday, giving modest fashion the platform it deserves, building a business that reflects the values of a traditional trade that focuses on trust, respect, and care for the client.

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Of Grace and Identity: The Empowering Growth of Modest Fashion

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Posted on June 06 2022

Of Grace and Identity: The Empowering Growth of Modest Fashion

But the movement for modest fashion is changing that, turning authentic and wholesome representation into a modern reality. It is telling women of all cultures, sizes, colours, backgrounds that they matter. Their choices are valuable and valid. They do not have to conform to white notions of style.

Fashion For All: thowby Is Leading Inclusivity For Plus-Size Bodies

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Posted on June 06 2022

Fashion For All: thowby Is Leading Inclusivity For Plus-Size Bodies

Our A-class customer care stands tall on the idea that wearing an abaya is an experience, and we strive every day to make this experience the best for you. We pride ourselves in tailoring for all sizes. It is what keeps our esteemed clientele returning to thowby. For women who shop at thowby, a standout feature is the bespoke customisation services we offer.

Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe

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Posted on June 06 2022

Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe

Influencers today are really pushing the pedal on fashion experiments with modest attire. Popular digital content creator Nawal Sari, who creates elegant fusions of runway and modest fashion, puts it best when she says, “I find that if I have pieces that I feel modest in, I can rotate the pieces with new looks. I don't compromise my modesty for incoming trends and try my best to stay true to what makes me comfortable and confident.”

Modest can be modern: Breaking the stigma around traditional abayas

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Posted on May 18 2022

Modest can be modern: Breaking the stigma around traditional abayas

Folla Abaya by thowby When we look at a woman dressed in attire that covers her head...

thowby - Our Classics Color Palette

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Posted on May 17 2022

Colour is central to fashion. Enriching the senses, influencing moods, enhancing our emotions, defining personality - there is a significant amount of meaning behind the colours you wear. Fashion studies emphasise on colour being a chief factor in drawing a person to a dress.

thowby Bridal Couture: Look Your Best On Your Big Day

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Posted on May 13 2022

thowby Bridal Couture: Look Your Best On Your Big Day

A bride would want everything to be just perfect on her wedding day – the decor, the rituals, the culinary spread, the celebrations. All of these working in tandem with each other contribute towards making your big day truly big. The cherry on top of all these memories that will be created is the bridal couture.

The Atelier: Come visit us where the magic happens

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Posted on May 13 2022

The Atelier: Come visit us where the magic happens

In a few short years – even as the pandemic raged on, mind you – thowby has made a mark on Dubai’s flourishing fashion scene and has been considered as one of the best online abaya shops in Dubai and the best Dubai abayas. You, our clientele, have come to know us for our exquisite abayas as much as for our top-end client service. With our fashion-forward approach towards modest clothing for contemporary times, we are dressing the modern woman.

1 Abaya, 5 Styles: Versed in the Versatile

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Posted on May 07 2022

1 Abaya, 5 Styles: Versed in the Versatile

Fashion today has no singular definition. It can be whatever you want it to be. The general rule of thumb to follow is: if it boosts your confidence, you have found your style. And the multifunctional abaya is tailor-made for just that taste.

Attending A Wedding? Choose From Our Catalogue To Look Your Best

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Posted on May 07 2022

Attending A Wedding? Choose From Our Catalogue To Look Your Best

How wonderful are weddings! People come together in a magnificent celebration of love, families meet and greet to have a gala time, showers of happiness are ever-flowing. Though the bride and groom are the star focus of the event, everybody taking part in a wedding brims with joy.

We got featured in the Gulf News!

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Posted on May 07 2022

It would then delight you to know that we recently got featured in the prestigious Gulf News! To talk background and business, the founder of thowby, Houda Abdulrahman sat with the paper for an interview, touching upon everything from funding to challenges.