In yet another milestone that we’re delighted to add to our ever-growing portfolio, thowby recently had the pleasure of participating in a remarkable fashion show at The Studio, nestled within the vibrant Dubai Festival City (DFC) mall
THOWBY BLOGS
thowby Shines at The Studio’s Fashion Showcase Celebrating Local Businesses
thowby ثـوبـي
Posted on April 05 2024
In yet another milestone that we’re delighted to add to our ever-growing portfolio, thowby recently had the pleasure of participating in a remarkable fashion show at The Studio, nestled within the vibrant Dubai Festival City (DFC) mall
My First Abaya: A Series By You, For You
thowby ثـوبـي
Posted on March 28 2024
What do you seek when you buy your first abaya? What motivated you to give modest fashion a try? How does your personal taste play into your dynamic with your new wardrobe essential? We are interested in hearing all this and more from you.
thowby’s Triumph Treasures: Big Little Successes That Keep Us Going
thowby ثـوبـي
Posted on February 29 2024
At thowby, the client is royalty. I have said this before, but it never stops being relevant because our commitment to client care is always priority no. 1 — and has been since the day we started. Each abaya is meticulously crafted to align with your style, comfort, and happiness because you are at the heart of everything we do.
Ramadan Special: A Limited Edition Jalabiya Collection, Just For You
thowby ثـوبـي
Posted on February 16 2024
We are overjoyed to announce the launch of our Limited Edition Jalabiya Collection created and curated exclusively for Ramadan ‘24. Elevate your Ramadan outfit shopping experience* with thowby’s special collection of jalabiyas, handpicked for every kind of gathering, style, and mood. Exclusively for you.
Signature Abaya: One Inspiration, Countless Visions
thowby ثـوبـي
Posted on January 25 2024
The character of my signature abaya could be summed up in three words: simple, classic, elegant. It was consistent with my strong belief in the idea that there is elegance in simplicity.
Onward and Upward: thowby’s Vision for 2024
thowby ثـوبـي
Posted on January 21 2024
Vision 2024 isn’t just a calendar of ideas for us. It’s the layout of a grand plan that seeks to strengthen all aspects of business at thowby, across internal and external verticals.
Meet My Team
thowby ثـوبـي
Posted on January 16 2024
It is easier to hire people with talent and skill but the true value is in the attitude and mindset which propels success through positive contribution. When I started my business, I had certain principles regarding the team that I knew I could never compromise with.
Highlights Of 2023: What We Launched, What You Loved
thowby ثـوبـي
Posted on December 30 2023
As the end of the year rolls around, we can’t help but turn back the pages on our calendar marked by the many milestones we crossed and be thrilled by the prospect of crossing so many more in the coming year.
The Bisht Abaya Collection: Going Back To Our Roots
thowby ثـوبـي
Posted on December 15 2023
In our daily ambition to preserve ancestral traditions amid an ever-evolving cycle of changing fashions, we were inspired to introduce a new abaya collection that pays homage to our everlasting heritage and contemporary future. Proudly presenting: thowby’s fresh line of Bisht Abayas, for a touch of authentic style in your wardrobe.
Q&A With The Founder Of thowby
thowby ثـوبـي
Posted on December 09 2023
I welcome you to this blog, a compilation of all your questions and my answers. Please feel free to ask me more questions and I will be more than happy to answer them for you. You can write to me on my social media platforms or reach out to me via my website. So let’s dive into the Q&A.
The thowby tribute to the 52nd UAE Union Day
thowby ثـوبـي
Posted on December 04 2023
In this special edition launch, two classic abayas, the Emarateia Abaya and Al Emarat Abaya are designed to give the wearer sophistication with a touch of significance. These Abayas are not just to be worn for the National Day but also for special occasions as a statement of pride.
Celebrating my Sister, the face of thowby
thowby ثـوبـي
Posted on November 29 2023
Rima, an entrepreneur with a business of her own, has been endlessly gracious in lending thowby her time as a brand model. The story behind it is one for the books — and hopefully one that will inspire business aspirants and dreamers from all walks of life to believe in the power of their potential.
For The Love Of Blue: A New Abaya Collection Just For You
thowby ثـوبـي
Posted on September 30 2023
The significance of blue in our lives cannot be overstated. It is the color of the skies, the seas, the universe. It is everything that holds us together, breathes life into us, keeps us connected to this earth we share. Our blue abaya collection is dedicated to that vast universal understanding — but also to all the women who enjoy adorning themselves in this beautiful, infinite color.
Customize Your Size: Abayas To Fit Your Style Perfectly
thowby ثـوبـي
Posted on September 28 2023
At thowby, customization is at the crux of each piece we create. In the deliberate omission of standard sizing charts that other brands in the industry follow, we strive to honor individuality above all and aim to customize your abaya according to your specific size, style, and taste. No more sitting at home with a measuring tape, stressing over trying to fit yourself into industry sizes by force, to buy abayas online that you like!
Living the Linen Life: High Comfort Abayas from thowby
thowby ثـوبـي
Posted on September 22 2023
With a rich variety of colors and patterns blended into breathable fabric, we are striving to make fashion-forward comfort accessible to every woman in search of her style in a contemporary setting. This is for every woman who has an identity — or is building one.
Color Your Wardrobe: A Look At Thowby’s New Abaya Palette
thowby ثـوبـي
Posted on August 26 2023
Our fresh collection of colored abayas honors the freedom of choice that is a fundamental right of every woman. The right to dress up on her own terms. The right to go as bright or as dark. The right to personalize fashion that brings out her personality. The right to embrace her confidence.
The Power of Pink Abayas: Finding the Barbie in Yourself
thowby ثـوبـي
Posted on July 30 2023
The world is painted pink right now in celebration of American director Greta Gerwig’s latest feature. The new Barbie film is an ode to womanhood, a dedication to each of our unique identities, a reminder of the many layers of femininity. It’s about so much… so much of what forms the very essence of thowby.
The Silk Line: A celebration of love, grace, and elegance
thowby ثـوبـي
Posted on July 25 2023
we conceptualized our new silk abayas collection comprising an exclusive 23 pieces – each of which embodies a different style and character for women to choose from. Though the collection lays out a stunning variety, at the core of each silk abaya lies the same thowby essence: of premium quality, of rich sophistication, and of feminine grace.
