Message from the Founder

Dear Valued Guest,

I would like to take a moment to extend the warmest of greetings, send a special hello, and personally welcome you to thowby ثــوبــي online ABAYA boutique!

Our story and the birth of the thowby ثــوبــي name is dear to me, and I would like to take this opportunity to share a bit of it with you. I wanted to give the brand a name that relates to "abaya" and the meaning of "thowby ثــوبــي " was just the perfect fit to name the brand. 

"thowby" is an Arabic word ( ثــوبــي ) derived from the word "thowb" ( ثــوب ) which refers to an outer garment that covers the body and extends over the legs. Modesty and covering the body out of modesty are inherent Islamic values. These values guide the essence of our work and design here at thowby ثــوبــي are the inspiration for our brand name.

Throughout history, women have traditionally covered their bodies with a very specific garment. And while this covering has endured through centuries and born a multitude of different names (such as huik, stola, milaya, or abaya), it has been modified and refashioned in every land and by each generation, and yet, the purpose of this garment has always remained the same – to be a cover for the one who wears it.

However, I have recently felt that the nature of the abaya is drifting away from its origin of purpose. My main objective in creating thowby ثــوبــي was to revive and reintroduce the essence of the traditional abaya in a way that would incorporate the current styles and trends of the fashion industry without abandoning the garment's original intent to be a modest covering. 

Each of our thowby ثــوبــي designs reflects my commitment to combining fashion and modesty to create abayas for every occasion. And although most of my designs are inspired by our Arabian Gulf heritage, I target to dress women all over the globe who choose to wear modest clothing regardless of their ethnicity, background, or religion.

I hope that you have an enjoyable shopping experience with us!

 With my best regards,

Houda A. Rahman
Founder of thowby ثــوبــي 
Dubai, May 10, 2017