High-Quality Fabrics, Forever Timeless Abayas: Why Fabric Quality Is Key At thowby

Fabric is more than just another detail of the abaya here at thowby. It lies at the very heart of our business. It is what we stand for, and also what sets us apart in the world of abayas.

From the moment I conceptualized thowby as an idea in my head over 6 years ago, I knew that quality was going to be the star of this show I wanted to put on.

Whether it was in the service I sought to provide, the craftsmanship of my abayas, or the way I would manage my team, quality would have to stand as the #1 priority of my business. All these years later, I can proudly say that my commitment to this promise remains unwavering. 

To the clients of thowby, one of the most standout ways this quality shows itself is through the fabrics of our abayas — and understandably so. The fabric is the first thing that catches the eye and leaves a lasting impression. It is no surprise then, that the first compliments our abayas receive are usually about the fabric. And also what keeps people coming back to us time and again, knowing they can trust the garments we produce.

From the texture, to the drape, and the finish of the materials we select, everything has a meaning at thowby. Like I said, fabric quality is crucial to our brand identity. Because we believe that abayas are garments of royalty. They deserve to be made from the finest materials, offering both comfort and a sense of grandeur.

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It is no coincidence that we have always been successful in choosing the best fabrics on the market, ensuring that each piece not only looks beautiful but feels luxurious to wear. Choosing the right fabric is an art, a skill that comes from experience and instinct. For those who understand fabrics, the quality is often visible at first glance, even without touching it. This is how I select most of the materials that go into making thowby abayas. 

I fall in love with these fabrics the moment I see them. It is an instinct, a voice inside that guides me to pick only the finest fabrics. If I am not 100% sure of a fabric’s quality, I simply refuse to use it. This attention to detail ensures that every abaya we produce meets the high standards our clients expect from thowby. And client reviews have consistently shown us that we succeed every single time. 

One of our most cherished materials is nada fabric. In fact, I can reasonably say that nada abayas are the cornerstone of all our thowby collections. Specially manufactured for abayas, nada is a high-quality, versatile fabric and is always a bestseller among thowby clients – and for good reason. 

Nada flows beautifully, enhancing the grace and elegance of the abaya, ensuring sophistication like no other fabric can. One of the reasons I love working with nada fabric is the adaptability and variety that comes with it. Nada comes in a wide range of colors, making it ideal for our popular colored abayas, and is not just luxurious in look but feel too. The material is incredibly soft, breathable, and perfect to be worn year-round in UAE’s moderate temperatures. 

Linen abayas are another client favorite among our vast catalog. Known for its purity, linen is light, breathable, and exudes a royal elegance that is perfect for abayas. As much as I can, I try to choose pure linens – but then again, not always. Pure fabrics like linen can sometimes be challenging for clients to maintain, due to their extensive care requirements. 

As part of our client care duties, we always take great care to educate our clients about how to properly care for abayas, especially when it comes to delicate fabrics like linen. We provide detailed care instructions with every purchase and also offer guidance on our website – read our abaya care instructions – to help clients extend the life of their garment and ensure that it remains a treasured piece in their wardrobes for years to come.

Then there are our velvet abayas, of course, perfect for when temperatures drop. These are best suited for winter, offering warmth while maintaining an opulent appearance, with an offering of rich textures and deep colors that are specially tailored to make the wearer stand out at any formal evening, celebration, or festival. Luxurious? Check. Practical? Check. 

Our clients also immensely enjoy silk abayas. Whether plain or printed, silk abayas offer a touch of luxury that can be worn throughout the day and across occasions, with a unique ability to make the wearer feel elegant and sophisticated. Like linen and nada, silk is a fabric that requires careful selection and handling, but the results are always worth it. Not to mention, the health benefits of silk — such as its hypoallergenic properties and its ability to regulate temperature — make it not just a beautiful choice but a functional one as well.

While at thowby, the primary focus is on quality and elegance, we also appreciate the subtle benefits that certain fabrics can offer. For example, linen is known for its natural cooling properties, making it ideal for warm climates. Silk, on the other hand, is gentle on the skin and can help reduce irritation. These small but significant advantages add to the overall experience of wearing a thowby abaya, making it a symbol of human well-being.

Beyond these classic signatures, we are always exploring new fabrics and introducing variety into our collections. Our catalogs feature the whole wide range of materials we use — from nada silk to crushed fabric, and different types of linen — to give clients the opportunity to choose the fabrics that best suit their needs and preferences. 

Whether you are looking for something lightweight and breathable for the summer or something warm and cozy for the winter, we have options that cater to every taste and style. Our clients recognize and appreciate this dedication, and it is their trust that motivates us to keep going and delivering the best. 

When you wear a thowby abaya, you are not just wearing a garment — you are experiencing the result of our passion for quality, comfort, and timeless elegance. Explore the thowby collection to find your perfect abaya!