A thowby Success Story With MOTN Festival 2021 - Abu Dhabi 

thowby ثـوبـي

Posted on December 23 2021

A thowby Success Story With MOTN Festival 2021 - Abu Dhabi 



I, Houda Abdulrahman, founder of thowby, would like to share with you my experience at the MOTN Festival 2021, Abu Dhabi, 5th Edition. It was a privilege to be a part of the most spectacular event in Abu Dhabi. MOTN, a festival launched in 2016 to honor the legacy of HH Sheikha Fatima bint Mubarak, the Chairwoman of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood, and the Chairwoman of the Family Development Foundation. This festival intends to celebrate life, family, community, and women. The 10 days carnival delivered beyond promises; I was present throughout and can testify that it left no stone unturned from safety to quality entertainment. 


As an initiative organised by the Department of Culture and Tourism - Abu Dhabi, it was a well executed event considering the large number of people attending from around the world. The safety protocol was given prime importance to ensure that every person present there felt secure and safe. Families with children, women, and elderly could count on the safety and security provided at the MOTN festival. 


I loved the heart of the festival which took the purpose beyond entertainment; there was a reunion centre at the festival which aimed at reuniting lost families. In the midst of entertainment and crowds, it is likely for children to drift apart. The thoughtfulness of the organization brings to light the top-notch event management skills. The security took care of mandatory things like the report on the official app - Al Hosn, the PCR test results for the vaccination and negative test results. The bags were thoroughly checked and standard frisking as per protocol was conducted. 


The entertainment was unmatchable; each zone delivered beyond expectation. I was at the shopping pavilion, the structure and setup for showcasing my brand was done wonderfully. 

thowby at the MOTN festival

Every guest at the festival interacted beautifully with us. Our Abayas received a lot of love.   

The food was exemplary with a wide variety to suit the palates of every guest. There were fun zones for children like adventure rooms, amusement parks etc, breathtaking art installations, highly entertaining performances by artists, concerts, extravagant shopping opportunities from exhibitors around the world,  and so much more. 


It was a pure pleasure to have participated in the MOTN festival, the love, warmth, and respect we received as a brand from both the guests and the organisers made our experience worth every minute. We would love to come back for the festival next year and would consider expanding business to Abu Dhabi just for the love we received from the lovely people of Abu Dhabi. The MOTN festival is undoubtedly a hallmark of pride to the capital of the UAE. 

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