About thowby ثــوبــي


 thowby is a signature abaya brand that is pushing the boundaries of modest fashion with a blend of both traditional elegance and modern style. Based in the vibrant metropolis of Dubai, our company captures the essence of UAE’s unique global fusion that appeals to people across the world, by breaking down barriers of background, religion, race, and ethnicity.  

We are more than just a brand; we are a community united by a shared passion for fashion that embraces everyone. Founded on principles of inclusivity, empowerment, and equality, thowby is dedicated to redefining the narrative around abaya fashion. 

Whether you are a loyal client or are discovering thowby for the first time, we can assure you that this journey of self-discovery and celebration is going to be a special one. 



At thowby, we are driven by the belief that fashion never discriminates. Every woman deserves to feel beautiful, confident, and empowered. And so, we are on a mission to revolutionize the world of abaya fashion with our bespoke designs that honor individuality and diversity. 

As we see it, abayas are a form of self-expression. Each unique piece we create is meant to embody the personality of the woman who chooses to wear it, embracing her personal style and heritage with pride as she breaks stereotypes and strides ahead in the world. With thowby, you don’t just shop for abayas — you invest in a life of empowerment. 



We carry the soul of the Arabian Gulf in every stitch of every abaya in every collection. As an Emirati local brand, thowby is deeply inspired by the rich cultural heritage of our homeland and truly committed to preserving the beauty of our traditions. This quality is something that sets us apart in the fast-changing world of fashion where trends come and go everyday. 

Rooted in the customs of our ancestors, the thowby catalog draws extensively from the classic abaya design that was simple yet timeless and recreates it for a modern audience that wants to move forward without losing touch with the past.     



At the core of thowby lies a commitment to quality craftsmanship and world-class service. These principles have guided the business since day one, and continue to be the motivating force behind everything we do. Client satisfaction is always our #1 priority and, as hundreds of clients will testify, we put our 100% into fulfilling this promise. 

We also hold values of respect, care, diversity, and trust in high honor, and apply them to all the parts that make thowby a whole: our traditions, our country, our culture, our clients, our employees, our products, and, most importantly, our spirit.