The world is painted pink right now in celebration of American director Greta Gerwig’s latest feature. The new Barbie film is an ode to womanhood, a dedication to each of our unique identities, a reminder of the many layers of femininity. It’s about so much… so much of what forms the very essence of thowby.
THOWBY BLOGS
The Power of Pink Abayas: Finding the Barbie in Yourself
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Posted on July 30 2023
The world is painted pink right now in celebration of American director Greta Gerwig’s latest feature. The new Barbie film is an ode to womanhood, a dedication to each of our unique identities, a reminder of the many layers of femininity. It’s about so much… so much of what forms the very essence of thowby.
The Silk Line: A celebration of love, grace, and elegance
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Posted on July 25 2023
we conceptualized our new silk abayas collection comprising an exclusive 23 pieces – each of which embodies a different style and character for women to choose from. Though the collection lays out a stunning variety, at the core of each silk abaya lies the same thowby essence: of premium quality, of rich sophistication, and of feminine grace.
Payment Gateways (Tabby / Cashew)
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Posted on July 07 2023
Celebrating 6 Years of Elegant Excellence
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Posted on July 02 2023
Of Grace and Identity: The Empowering Growth of Modest Fashion
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Posted on June 06 2022
Fashion For All: thowby Is Leading Inclusivity For Plus-Size Bodies
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Posted on June 06 2022
Our A-class customer care stands tall on the idea that wearing an abaya is an experience, and we strive every day to make this experience the best for you. We pride ourselves in tailoring for all sizes. It is what keeps our esteemed clientele returning to thowby. For women who shop at thowby, a standout feature is the bespoke customisation services we offer.
Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe
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Posted on June 06 2022
Influencers today are really pushing the pedal on fashion experiments with modest attire. Popular digital content creator Nawal Sari, who creates elegant fusions of runway and modest fashion, puts it best when she says, “I find that if I have pieces that I feel modest in, I can rotate the pieces with new looks. I don't compromise my modesty for incoming trends and try my best to stay true to what makes me comfortable and confident.”
Modest can be modern: Breaking the stigma around traditional abayas
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Posted on May 18 2022
thowby - Our Classics Color Palette
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Posted on May 17 2022
thowby Bridal Couture: Look Your Best On Your Big Day
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Posted on May 13 2022
A bride would want everything to be just perfect on her wedding day – the decor, the rituals, the culinary spread, the celebrations. All of these working in tandem with each other contribute towards making your big day truly big. The cherry on top of all these memories that will be created is the bridal couture.
The Atelier: Come visit us where the magic happens
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Posted on May 13 2022
In a few short years – even as the pandemic raged on, mind you – thowby has made a mark on Dubai’s flourishing fashion scene and has been considered as one of the best online abaya shops in Dubai and the best Dubai abayas. You, our clientele, have come to know us for our exquisite abayas as much as for our top-end client service. With our fashion-forward approach towards modest clothing for contemporary times, we are dressing the modern woman.
1 Abaya, 5 Styles: Versed in the Versatile
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Posted on May 07 2022
Attending A Wedding? Choose From Our Catalogue To Look Your Best
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Posted on May 07 2022
We got featured in the Gulf News!
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Posted on May 07 2022
It would then delight you to know that we recently got featured in the prestigious Gulf News! To talk background and business, the founder of thowby, Houda Abdulrahman sat with the paper for an interview, touching upon everything from funding to challenges.
Trendsetting Modest Wear By thowby
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Posted on April 16 2022
thowby’s Core Values of Client Care
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Posted on March 11 2022
For us at thowby, the client is royalty. Every abaya is crafted with attention to the fashion needs and everyday comfort of each valuable customer. That core value of keeping the client above all is consistent throughout the thowby experience.