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Of Grace and Identity: The Empowering Growth of Modest Fashion

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Of Grace and Identity: The Empowering Growth of Modest Fashion

But the movement for modest fashion is changing that, turning authentic and wholesome representation into a modern reality. It is telling women of all cultures, sizes, colours, backgrounds that they matter. Their choices are valuable and valid. They do not have to conform to white notions of style. 
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Fashion For All: thowby Is Leading Inclusivity For Plus-Size Bodies

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Fashion For All: thowby Is Leading Inclusivity For Plus-Size Bodies

Our A-class customer care stands tall on the idea that wearing an abaya is an experience, and we strive every day to make this experience the best for you. We pride ourselves in tailoring for all sizes. It is what keeps our esteemed clientele returning to thowby. For women who shop at thowby, a standout feature is the bespoke customisation services we offer.
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Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe

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Why An Abaya Is The Most Versatile Piece Of Clothing In Your Wardrobe

Influencers today are really pushing the pedal on fashion experiments with modest attire. Popular digital content creator Nawal Sari, who creates elegant fusions of runway and modest fashion, puts it best when she says, “I find that if I have pieces that I feel modest in, I can rotate the pieces with new looks. I don't compromise my modesty for incoming trends and try my best to stay true to what makes me comfortable and confident.” 
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Modest can be modern: Breaking the stigma around traditional abayas

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Modest can be modern: Breaking the stigma around traditional abayas

 Folla Abaya by thowby   When we look at a woman dressed in attire that covers her head...
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thowby - Our Classics Color Palette

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thowby - Our Classics Color Palette

Colour is central to fashion. Enriching the senses, influencing moods, enhancing our emotions, defining personality - there is a significant amount of meaning behind the colours you wear. Fashion studies emphasise on colour being a chief factor in drawing a person to a dress. 

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thowby Bridal Couture: Look Your Best On Your Big Day

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thowby Bridal Couture: Look Your Best On Your Big Day

A bride would want everything to be just perfect on her wedding day – the decor, the rituals, the culinary spread, the celebrations. All of these working in tandem with each other contribute towards making your big day truly big. The cherry on top of all these memories that will be created is the bridal couture. 
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The Atelier: Come visit us where the magic happens

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The Atelier: Come visit us where the magic happens

In a few short years – even as the pandemic raged on, mind you – thowby has made a mark on Dubai’s flourishing fashion scene and has been considered as one of the best online abaya shops in Dubai and the best Dubai abayas. You, our clientele, have come to know us for our exquisite abayas as much as for our top-end client service. With our fashion-forward approach towards modest clothing for contemporary times, we are dressing the modern woman. 
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1 Abaya, 5 Styles: Versed in the Versatile

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1 Abaya, 5 Styles: Versed in the Versatile

Fashion today has no singular definition. It can be whatever you want it to be. The general rule of thumb to follow is: if it boosts your confidence, you have found your style. And the multifunctional abaya is tailor-made for just that taste. 

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Attending A Wedding? Choose From Our Catalogue To Look Your Best

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Attending A Wedding? Choose From Our Catalogue To Look Your Best

How wonderful are weddings! People come together in a magnificent celebration of love, families meet and greet to have a gala time, showers of happiness are ever-flowing. Though the bride and groom are the star focus of the event, everybody taking part in a wedding brims with joy. 
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We got featured in the Gulf News!

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We got featured in the Gulf News!

It would then delight you to know that we recently got featured in the prestigious Gulf News! To talk background and business, the founder of thowby,  Houda Abdulrahman sat with the paper for an interview, touching upon everything from funding to challenges.
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UAE Times shares the thowby story

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UAE Times shares the thowby story

    At thowby, we’re all about impact – whether it relates to carving a new route of fa...
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EID Mubarak from thowby

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EID Mubarak from thowby

    A month of fasting, feasting and festivity. A month of hope – ‘amal.’ All through A...
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Trendsetting Modest Wear By thowby

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Trendsetting Modest Wear By thowby

It is the promise of contemporary vision and classy clothing that is making so many women from different backgrounds, ethnicities, religions and cultures pick modest outfits like abaya and kaftans today. A full-length gown, if done well, can be the standout item in your wardrobe. 
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thowby’s Core Values of Client Care

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thowby’s Core Values of Client Care

For us at thowby, the client is royalty. Every abaya is crafted with attention to the fashion needs and everyday comfort of each valuable customer. That core value of keeping the client above all is consistent throughout the thowby experience. 
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Al Amal: The Ramadan Collection 2022

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Al Amal: The Ramadan Collection 2022

Guided by the optimism of a new year and fresh beginnings, thowby’s upcoming designs for Ramadan seek to inspire customers to reconnect with joy. The festive collection will offer a feast of choices for women to look their elegant best every day of the month. Abaya selections will include a wide range, from classic black robes with delicate embroidery to statement colour blocked pieces.

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thowby At Winter Al Hosn Festival - Abu Dhabi

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Al hosn event abu dhabi

Al Hosn is organised by the Department of Culture and Tourism - Abu Dhabi. Stunning exhibitions, shopping stalls, music and food, fashion and art - mark your calendars for all this and more, as a wonderful cultural medley awaits to be witnessed. 
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Onwards and Upwards: Agenda for 2022

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Beautiful Abaya 2022

With hope, ambition and a desire to revolutionise inclusive fashion, thowby is looking at an active year of modern style ahead. With you and for you. 
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Join our affiliate partnership program

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Join our affiliate partnership program

Would you like to join a community that celebrates elegant fashion and empowers you at the same time? thowby is the place for you. We welcome you with extended arms into our affiliate partnership program! thowby is redefining diversity, one graceful abaya at a time.
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